Branding, Functionalab

Functionalab is a nutriceutical start-up offering high-end nutritional supplements for beauty and well-being. Since the product would be sold first in luxury department stores (like Henry bendel, NYC) the company wanted branding that set them apart and have them a credible (pharma) and luxury (beauty) feel.

Agency: Sid Lee

TV - Cirque du Soleil 'Wintuk'

Concept development, storyboarding, copywriting and on-set direction for 30 sec spot.
(Agency: Sid Lee)

Branding, Rogers Publishing

We (at sid lee) created a online B2B portal for Rogers Publishing targeting baby boomers. We needed to find a way to house all the content relating to this market on one website. Make it friendly. Incite discussion. And look great!