Dairy Farmers of Canada, gameshow

As a freelancer on a creative team, I contributed to the conception and copywriting of this playful gameshow geared at moms and cheeselovers alike. The goal? Awareness of the delicious cheeses available across Canada.

Evalu8me

Evalu8me was a branding/awareness tool created for Monster Canada, a leading job search website. Along with the team at Provokat (now rebranded as Commun) I concepted and wrote this fun little game that was very popular with users across Canada.

Air Canada, print ads

Here are some print ads I created for Air Canada with the team at Marketel.

Branding, Functionalab

Functionalab is a nutriceutical start-up offering high-end nutritional supplements for beauty and well-being. Since the product would be sold first in luxury department stores (like Henry bendel, NYC) the company wanted branding that set them apart and have them a credible (pharma) and luxury (beauty) feel.

Agency: Sid Lee

TV - Cirque du Soleil 'Wintuk'

Concept development, storyboarding, copywriting and on-set direction for 30 sec spot.
(Agency: Sid Lee)

Branding, Rogers Publishing

We (at sid lee) created a online B2B portal for Rogers Publishing targeting baby boomers. We needed to find a way to house all the content relating to this market on one website. Make it friendly. Incite discussion. And look great!